What Are Smart Numbers?

Smart numbers, often referred to as ‘1800’, ‘13’, and ‘1300’ numbers, are a unique category of telephone numbers in Australia specifically designed for easy recall and recognition.

Smart numbers are frequently seen on advertisements, business cards, and billboards, serving as vital customer service or marketing tools.

Smart numbers are a simple yet effective way for businesses to enhance their brand recognition and customer outreach. They provide the option of using ‘phone words’, which can help clients easily remember and contact them. This not only helps retain existing clients but also attracts new ones.

Smart Numbers

In Australia, you’ll frequently encounter three types of smart numbers: 13, 1300, and 1800.


  • 13 Smart Number

The 13 smart numbers, also known as Local Rate Numbers (LRN), consist of six digits and are designed to charge customers a local rate, no matter where they are calling from. The number’s owner is charged a monthly fee for using the service.


  • 1300 Smart Number

The 1300 smart number also operates on a local rate basis but with ten digits, providing a wider range of options for businesses to select from. Similar to the 13 series, the owner of the 1300 number is also charged a monthly fee. 


  • 1800 Smart Number

The 1800 smart number is designated as a freephone number. These enable callers to reach businesses without incurring any charges, with all costs covered by the business. It’s an effective strategy for encouraging customer engagement as it removes the hesitation associated with potential call charges.


What Are Phone Words?

Phone words are alphanumeric representations of phone numbers utilised within smart number systems. They replace numeric sequences with memorable words, enhancing brand recall and customer engagement. 

To use a phone word on a keypad, simply input the corresponding letters of the word using the phone’s keypad, where each number key corresponds to specific letters (e.g., 2 for ABC, 3 for DEF, etc.). The phone will then automatically convert it to the corresponding numeric sequence.

Benefits Of Smart Numbers

Smart numbers allow businesses to streamline operations and enhance customer experience and brand identity.

  • Streamlined Customer Service: Smart numbers provide a single contact point for customers, making communication easier and call management more efficient.
  • Building Brand Identity: Using memorable 13 numbers or phone words helps customers remember the brand better, increasing engagement and recognition.
  • Enhanced Business Image: 1800 numbers boost national presence, enhancing credibility and trust and developing the company’s reputation.
  • Efficient Operations: Smart numbers come with advanced call routing and handling features, which streamline business processes and boost efficiency.

How Much Do Smart Numbers Cost

1800, 13, and 1300 numbers have different charging structures for customers and business owners.

  • 1800 Smart Numbers

Customers calling 1800 numbers from any Australian landline do so free of charge. However, for business owners, costs are determined by the duration of the call and the caller’s location.

  • 13 Smart Numbers

Calls to 13 numbers typically incur higher charges for the caller, often equivalent to the cost of a local call. The business owner then covers the disparity between the local rate and the actual call cost.

  • 1300 Smart Numbers

Similar to 13 numbers, calls to 1300 numbers are priced at the same rate as a local call for the caller, regardless of their location within Australia. As with 13 numbers, the business owner is responsible for covering the cost difference.

  • Note: Calls to 1800, 13, and 1300 numbers from mobile phones may be charged at a higher rate, depending on the caller’s mobile plan. Some mobile plans include calls within, while others charge separately.

How To Choose A Smart Number For Your Business

When choosing a smart number for your business, it’s important to consider the financial impact on your company and your customers. Toll-free 1800 numbers offer convenience to customers but can be costly for business owners.

Alternatively, 13 and 1300 numbers share the expenses between the business and the caller, which is more cost-effective for the company but less flexible for customers. By considering these factors, you can choose a number that aligns with your financial objectives and customer service goals.

How To Get A Smart Number

Getting a smart number is easier than you think. Whether you aim to streamline customer service, increase brand recognition, or improve operational efficiency, C2 Communications can guide you through the process of acquiring a smart number for your business. 

Contact us today to maximise your business’s potential with a smart number!

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