Case Study

Lonely Planet

Lonely Planet is a large travel guide book publisher, based in Melbourne. It has a staff of base of 400 employees and 200 authors.

As of 2011, the company had sold 120 million books since inception and by early 2014, it had sold around 11 million units of its travel apps.


Lonely Planet installed their 3CX Phone System in 2015 in their Melbourne Head Office with C2 Communications to support its employees across the APAC region. In the years following Lonely Planet maintained a working 12.5 version of 3CX and subsequently fell behind in feature updates in the software.


A solution for Lonely Planet was swiftly conceived with a stepped upgrade from Version 12.5 to Version 16. The upgrade to their 3CX Phone System meant they can utilise the added features of Version 16 to increase their internal efficiency and greater flexibility for staff working remotely around the world. A Version 16 upgrade also means added security to protect users from the pitfalls of un-secure VoIP telephony.



Lonely Planet manages their 3CX Phone System within their own datacentre, and this means we’re able to work with the Lonely Planet IT team to develop a test environment to bring their system up to date. During office hours the C2 Comm team worked on stepping a copy of their 3CX Phone System up through the version. After office hours we organised for the system to migrate to production and perform all relevant tests to ensure a successful upgrade. Meanwhile Version 16 softphone we’re deployed and tested without fault.

All in all the system upgrade took less than 5 hours and Lonely Planet now utilise a current 3CX Version.

Full Control

The end-user has more control over their phone system.

C2 Voice

Tier 1 VoIP telephony services including, number and line rental, and inbound services.

Automatic Updates

We keep all 3CX Phone System updated to the latest version and service pack.

Automatic Backups

All 3CX instances are securely backed up to our cloud storage and replicated in our DC.

Local Support

You won’t be left in the dark. Your 3CX will be monitored by C2comm monitoring services.


Stored in our virtual private cloud, all 3CX instances are protected from intruders.

  • We’ve had these guys looking after our phone and I.T. needs at work since 2010 and they’ve always been fantastic. Service is always spot on and they’ve never let us down. I won’t even speak to any other company trying to poach our business.


  • Fantastic support and staff, they truly understand what it means to be a business partner.


  • The technical and professional staff at C2 Communications have been extremely helpful in getting our entire IT&T networks to work smoothly and effectively across several Melbourne offices. With the high volume of telephone calls made, we have certainly benefited economically with the decision to install 3CX. The IT team has been highly responsive and we would not hesitate in recommending both their IT services and VoIP solutions.